Privacy Policy

Effective Date: October 26, 2026

Company: Artisan Woodworks & Design Studios Ltd. (AWDS)

This Privacy Policy explains what personal information Artisan Woodworks & Design Studios Ltd. (“AWDS”, “we”) collects through our website, awds.ca, and our consultation process, how we use and share it, how long we keep it, and the choices and rights you have.

1. Information We Collect

Information you give us:

When you request a design consultation, our online form (our own booking form on awds.ca, or a form service such as Typeform) asks for your name, email address, mobile number, city and province, and answers about your project such as scope, stage, timing and investment range.
When you book a consultation, our scheduling tool records your appointment details.
Information you share with us by phone, email, text message, website chat or in person, including project details such as measurements, preferences and designs.

Consultation forms you don’t finish:

Our consultation forms may securely save the information you enter as you complete each field, before you submit the form. If you leave without finishing, we may keep that information and use your contact details to follow up with you about the consultation inquiry you started.

We do not use it for unrelated marketing, and we do not add you to a mailing list because of it.

This information is handled under the same privacy, retention and security practices as the rest of this policy.

If you would rather we not contact you about an unfinished inquiry, reply STOP to a text, tell the team member who contacts you, or contact our Privacy Officer (section 10), and we will stop.

How you found us (campaign and referral information):

When you arrive on our website from an advertisement or a link, we record information about that visit to understand which advertising and referral sources lead to consultation requests. This can include:

Campaign tags in the link (for example utm_source, utm_medium, utm_campaign, utm_content and utm_term).
Click and browser identifiers created by advertising platforms: Google (gclid, gbraid, wbraid), Meta (fbclid and the _fbc / _fbp cookies) and Pinterest (epik and the _epik cookie).
Campaign, ad group and ad identifiers.
The address of the page you landed on (without anything after the “?”), the name of the website that referred you (for example “instagram.com”, not the full web address), whether the page was opened inside an app’s built-in browser, and the time of the visit.

We store some of this in a first-party cookie on awds.ca for up to 90 days, and it is sent along with your consultation request.

Information collected automatically:

2. How We Use Your Information

We use personal information to:

Respond to your inquiry, assess whether your project is a fit for our services, and schedule and hold consultations.
Follow up with you about a consultation inquiry you started but did not finish.
Design, quote, deliver and support projects.
Communicate with you (see section 6).
Understand which advertising, referral and marketing activities lead to inquiries and projects, and measure and improve them.
Analyze and improve our website.
Show AWDS advertising, including to people who have visited our website.
Protect against fraud and meet our legal obligations.

3. Advertising, Analytics and Cookies

Our website uses Google Tag Manager to load the following tools, which currently run when our pages load:

Google Analytics 4 – website usage and performance.
Google Ads – measuring whether ads lead to consultation requests, bookings and phone calls, and remarketing. To measure calls, Google may display a Google forwarding phone number in place of our number and may receive call information such as the time, duration and caller area code.
Meta Pixel (Facebook/Instagram) – measuring ad results and remarketing.
Pinterest Tag – measuring ad results and remarketing.

These providers use cookies and similar technologies (such as Google’s _ga and _gcl_* cookies, Meta’s _fbp and _fbc cookies and Pinterest’s _epik cookie). They process information under their own privacy policies, may combine it with other information they hold, and set their own retention periods. Some pages also include a website chat service provided by our CRM provider (see section 4). Our own first-party cookie (awds_ft_attr) stores the campaign and referral information described in section 1 for up to 90 days.

When you arrive through certain advertisements, we may show you one of two versions of a webpage to help us improve the website experience. A first-party cookie (awds_lpx), retained for up to 60 days, remembers which version you were shown. We may associate that version with your subsequent inquiry to evaluate website performance. The cookie does not store your name, email address or questionnaire answers, and the experiment identifier is not independently transmitted to advertising platforms.

When you complete a consultation request, our website may also send Meta limited information about that completed request to help us measure the effectiveness of our advertising, including when browser-based tracking is unavailable. This information may include the webpage visited, the time of the request, advertising campaign parameters, browser type and Meta advertising identifiers when available.

We do not include your name, email address, telephone number, questionnaire responses, project details or project budget in these server-side conversion events. Server-side conversion recording is disabled when your browser communicates a Global Privacy Control signal. These activities are subject to your applicable privacy choices and our privacy practices.

Your choices:

You can block or delete cookies in your browser settings. Blocking cookies may affect some website features.
Google: you can limit ad personalization through My Ad Center / Google Ad Settings.
Meta (Facebook/Instagram): you can manage ad preferences through Facebook Ad Preferences.
Pinterest: you can adjust personalization settings in your Pinterest account.

4. Service Providers and How Your Information Flows

Information you enter in our consultation forms may be saved as you go, before you submit. If you don’t finish, your name and contact details may be passed to our customer relationship management (CRM) system so our team can follow up about that inquiry.

When you submit our consultation form, your answers and the campaign and referral information are processed by the form provider and sent to our website server and into our customer relationship management (CRM) system, GoHighLevel. There they form a contact record and a project (“opportunity”) record that our team uses to respond to you, schedule and manage your consultation. GoHighLevel also provides our booking calendar and website chat, and sends emails and text messages on our behalf.

Our other providers include our website host, our form provider, and Google, Meta and Pinterest (section 3). Providers act on our behalf or under their own terms. We do not sell, rent or trade personal information. We may also disclose information where required by law, or as part of a business transaction such as a merger, acquisition or sale of assets.

Processing outside Canada. Several of our providers store or process information outside Canada, including in the United States. Information processed there is subject to the laws of those countries and may be accessible to their authorities.

5. Attribution Evidence Record

To keep our marketing reporting accurate and auditable, our website may keep a separate record of the campaign and referral information received with each consultation request, together with how we categorized its source (for example “Meta Ads” or “Unknown”).

It does not contain your name, email address, phone number or form answers, and does not store your IP address or full browser details.
It is linked to your consultation request through a coded reference. AWDS can use that reference to connect the record to your request and to your CRM record, so the record is not anonymous.
It is accessible only to AWDS staff and contractors authorized to administer our website.
It is deleted automatically 18 months after it is created.

This 18-month period applies only to this record on our website. Copies of similar information in our CRM, or held by advertising and analytics providers, follow the retention described in section 7.

6. Communications

We will contact you by email, phone or text message about your consultation request – for example to confirm your appointment, send reminders, or help you choose a consultation time if you have not yet booked one, including when you started a consultation form but did not finish it – and communicate with clients about their projects. Where we send promotional messages, we do so as permitted by Canada’s Anti-Spam Legislation, and each message identifies AWDS and explains how to unsubscribe. You can ask us to stop text messages or emails at any time by replying to the message or contacting us (section 10).

7. How Long We Keep Information

Incomplete Design Consultation inquiries: If you start a Design Consultation form but do not finish it, we may retain the information you entered for up to six (6) months from your last interaction with that inquiry. After this period, the information will be deleted or anonymized, unless a longer retention period is required or permitted by applicable law. If you complete the inquiry or confirm a consultation, your information becomes part of our prospective-client or client records and is retained as described under ‘Other personal information’ below. You may request access to, correction of, or deletion of your personal information as described in Section 9, subject to applicable legal exceptions.
Attribution evidence record (section 5): 18 months, then deleted automatically.
Other personal information, including consultation requests, CRM records and form submissions, is kept only as long as needed for the purposes described in this policy and to meet legal, tax, accounting and contractual obligations, and is then deleted or anonymized.
Advertising and analytics providers keep the information they collect according to their own policies and settings, which are not controlled by our retention periods.

8. Data Security

We take reasonable measures to protect your information against loss, theft, misuse, and unauthorized access. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

You can ask to access the personal information we hold about you, ask us to correct it, ask us to delete it, or withdraw your consent to certain uses. To make a request, contact our Privacy Officer (section 10).

We will verify your identity and respond within 30 days, or tell you if we need more time as permitted by law.
We will delete information from our CRM, form records and attribution evidence records, except where we need to keep it for legal, tax, accounting or contractual reasons or to resolve a dispute.
Information already collected by Google, Meta, Pinterest or other independent platforms is controlled by those companies; please use the options in section 3 or contact them directly.
Withdrawing consent may limit our ability to respond to your inquiry or provide services.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada. Residents of Québec may also contact the Commission d’accès à l’information du Québec.

10. Privacy Inquiries

For privacy questions or to exercise your rights, please contact:

Privacy Officer

11. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from them.

12. Third-Party Links

Our website may link to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with its effective date.